A Story Relating To Some Aspect Of The U.S Government How is Publishing Changing in 2009?

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How is Publishing Changing in 2009?

Publishing has been changing in fundamental ways for several years now, and combined with the global recession, this change has affected the industry dramatically. This essay, and others to come, attempt to understand the meaning of this shift, its implications, its implications, and what the future may hold.

To understand the rapidly changing publishing environment, we must start with data. America loves anything new. It’s not clear whether the media loves innovation or Americans themselves, but either way innovation shouldn’t be. In America 1. So Americans are on a never-ending quest to find something new. Some businesses, like movies or music, are in constant search for something new. Mere mortals gobble up the whole thing, if they try to change or play with this new thing with unquenchable desire. There are numerous variations on this theme, such as the search for the “next big thing”.

Pop culture has ruled the American landscape since the mid-1980s, and its influence has only grown. As a result, things like literature or theater have drifted away from mainstream American life to near extinction. Books have been consumed by Americans and the media’s desire for novelty, so that the marketing of new books has become more important than what is in the book itself. And, that means marketing rules are now central to the publishing business. As a result, books and writers are suffering. Rules such as a product’s shelf life ending after 30 days, after which customers become disinterested and the item can be returned, guide the publishing industry and how it markets books. I found out that this is an American problem. For example, in England, where my titles sell well, they never return books.

American academia has become politicized, primarily leftist, and is part of and able to influence the larger American culture, either through books published by university presses or the teachings of great professors.

The US government has grown to obscene proportions. President Obama married government to the media, and thus made government bigger. And, President Obama expanded the government’s role on the Internet, to include how Obama markets his “image” online. When the government was small, say when Kennedy was president, literature and culture had a healthy relationship with the government and the entire artistic community dined with the president. This is no longer the case, in part because it is unclear who within the artistic community will initiate. In a sense, everyone is in the artistic community, and everyone is an “artist”–or thinks they are.

American culture is extinct, and probably not capable of revival. Amidst this storm came technological, drastic changes in the publishing business. It is understood among publishers of all stripes that print-on-demand technology is revolutionary. POD means that a digital file of a book is printed as soon as an order is placed for that book and then the book is shipped within a few days. This is in contrast to traditional publishing, where thousands of books have entered the print market.

In a series of articles on this site, I seek to understand how publishing is changing and what that change means for American culture and literature. Currently, there are few publishing rules, or old rules don’t apply to new technologies. I am not following any old rules, customs, traditions or traditional business practices. In fact, I take great pleasure in breaking any of these rules. For example, I might be scolded by a bookstore for not trading a 40-60% discount. But the bookstores are the ones that are stuck in this new environment. A journalist might say he doesn’t want to review one of my headlines because my front matter isn’t listed in Roman numerals (I intentionally start my page on p. 2, to be ornery). And yet, that journalist is probably out of a job right now, and his newspaper is closing or closing soon. Moreover, I received several reviews in major newspapers and as a result I did not see any noticeable change in my sales. Conversely, a review from an influential blogger can make a real difference in sales. Oprah is still Oprah.

Without closing, then, I hope to continue this perspective on the changing nature of publishing in America in 2009.

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