A-Story-That-Will-Convince-You-To-Stop Saying Let Me Know If You Need Anything How to Create Advertising That Sells! Online Or Offline!

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How to Create Advertising That Sells! Online Or Offline!

Whether your ad budget is big or small, here are 10 tips you can use to increase the sales power of your next ad campaign!

#1- Stick to your marketing plan

Do you have a marketing plan? If not, you’re shooting for the moon. Without a well-thought-out plan, you’ll be creating “ad hoc” ads. With it, you have a compass, map and directions to help you avoid costly advertising mistakes A good marketing plan will guide you in every aspect of advertising; Your image, market share, budget, your position in the marketplace. At Austin Marketing, marketing planning is essential.

#2- Promise benefits

This is the first rule of BIG profit advertising. The only reason people will buy from you is if it benefits them. Your product or service must solve some problem. (Customers won’t buy just for that.) And they don’t care much for a laundry list of “features.” Features – weight, size, color, options, etc. are not inherently desirable. You must clearly communicate what these attributes mean. Is it long life? More money? Easy? fast? Greater pleasure? A good night’s sleep? These “benefits” turn customers on. Design your ad, brochure, commercial, or newsletter to be feature-based, not feature-based. You will generate greater response and make more sales.

#3- Use titles that make sense

Five times more people read the body copy than the headline. It follows that if you don’t sell the product on your title, you’ve wasted 80% of your money. Titles that promise, don’t sell the ones that do. Your headline should telegraph what you want to say in simple terms. Readers don’t stop to decipher the meaning of ambiguous titles. Research shows that headlines ten words or longer sell more products than shorter headlines. Headlines between eight and ten words have the highest recall. In mail-order, headlines between six and twelve words get the most coupon returns. These factors go into every Austin marketing title.

#4- Be boldly honest

Consumers are smarter these days. Don’t try to pull the wool over their eyes. If you sell half-rotten apples – say so. No one will blame you. There’s definitely someone out there who wants to make a big batch of vinegar. If your product or service is not cutting edge, fine. At least sell with enthusiasm. A passionate honest sales message will sell ads with all the hype and no substance Example: “This product is not for everyone, but if you want to save time and money…”

#5- Sell to one person

The problem with most TV, radio, print ads, direct mail and brochures is that whoever created them is trying to talk to thousands of people at once. At Austin Marketing we feel that consumers are all individuals. A “you’re mine” approach would be better. If your tone is consistent, your audience will be more receptive.

#6- Use testimonials

Testimonials are one of the most powerful components of any advertising campaign if you can use them. As buyers, we all want to make sure that someone else has already bought the product or service and been satisfied. A satisfied customer is often a better “salesman” than a hired spokesperson.

#7- Give demonstrations

Demonstration is one of the most powerful “persuasives” available to an advertiser Although best suited for television, you can display some products in print and radio. “Before” and “after” pictures are a form of demonstration. They add credibility to your message.

#8- Take the risk of buying

This is an important aspect of advertising. A customer’s biggest fear is making a mistake. If you are selling sight unseen (mail order), there are questions, objections and hesitations to overcome. The same is true for big ticket items. “Money-back guarantee” “Bill me later” “Come for a free test-drive”. All these will help overcome the fear of buyers. If you have a guarantee, don’t hide it in the small print. Be proud of it.

#9- Use photographs that tell a story

Yes it is true. Research shows that images sell better in advertising than illustrations A picture may be worth a thousand words, but a picture with a story is priceless. Photographs attract more readers, attract more appetite, are more credible, better remembered, pull more coupons, and almost always sell more merchandise. Caption your photos. On average, twice as many people read captions under photographs than read body copy. Each caption should contain the brand name and promise.

#10- Never leave your prospects hanging

Now that you’ve gone to all the trouble to get his/her attention, call them to action. If you don’t ask for a response, chances are you won’t get one. If you convince them but leave them hanging, your competition may come in and reap the rewards of your hard work. Sell ​​”now” as the time. Sell ​​your “exclusive” and “only” features. Now reward them for answering. Offer a brochure. A discount. A sample.

As an advertising person, I incorporate these positive advertising factors to increase the selling power of my clients’ campaigns.

You can hire me if you want… My contact information is below.

If you can go here to access over 200 online training videos on every aspect of internet marketing you want to watch.

Here are videos on affiliate marketing, copywriting, pay-per-click, SEO, eBay marketing and more.

Go here: [http://www.MaverickMoneyMakerShortCuts.com]

Lynnwood Austin

801-201-9026

[email protected]

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