A Three-Story Building Must Have A Fire Resistance-Rating Of Media Training Tips: Maximising Your Media Moment

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Media Training Tips: Maximising Your Media Moment

Media training is a ‘must do’ professional development program for any serious leader or manager.

Media interview training gives you the skills to deal effectively with the media.

Media relations training, with a specific focus on media presentation training for television, can be seriously nerve-wracking for first-timers.

Here’s why you should consider doing a media training course and some essential tips from our media skills training course.

If you go to the archives of a commercial television station and pull out footage from a news bulletin from the 1960s and watch that footage with a stopwatch, you’ll see the average length of the quote (known as a sound bite or news grab). About 60 seconds of the person being interviewed for the story.

If you watch commercial television tonight with your stopwatch at the ready and measure each sound bite or news grab, the average length would be seven seconds.

That’s why it’s called McNugget News! It’s quick, snappy, quick and tasty, but not very satisfying.

There are three reasons why this length is short.

1. Increasing competition for our ever-shrinking attention spans,

2. Increased choice, noise and chaos in our lives, and

3. Aggregation of information and entertainment arranged as news.

So how do you get your message across the media about a complex, detailed issue in seven seconds?

Well, you need to craft your key message and deliver it perfectly as a media friendly quotable quote.

Remember, you only have one chance to get it right. Professional TV news crews I work with are constantly telling me about people who ring them after interviews and say “Can you come back, I forgot to say this and that?”

Of course, the media is so weak and deadline driven they never come back.

So you only have one chance to maximize your media moment.

How do you do that, especially for TV? Here are my top 10 tips:

1. Dress well.

In the powerful visual medium of television, you will be judged by your appearance. The pattern and color of clothing will affect your camera interview. Avoid clothing with lots of designs or patterns. A dark jacket (blue, black, charcoal or navy) with a white shirt/blouse always looks good on camera. Take your cue from what TV newsreaders are wearing. Heed my mother’s advice: “It’s better to pay extra and buy a really good suit than to have many of poor quality.”

2. Warm up your voice.

Tiger Woods doesn’t go into a championship round of golf without warming up. As a professional communicator and official spokesperson, you should never engage with the media without warming up your voice.

3. Speak with increased power.

You speak at a higher volume, range, tone, and pitch than usual. Imagine having a conversation with someone and you are speaking at a slightly more animated level than usual.

4. Anchor your feet and slow deliberate movement.

The more you fumble, the more your body language will distract from your message. Doing a standing interview, even a radio interview, will change your entire physiology and give you more power and authority. Stand with your feet shoulder-width apart and firmly anchored to the ground. It’s hard to stand on one leg and sound credible.

At the launch of the book Understanding Influence for Leaders at All Levels, I learned from co-author Des Guilfoyle that slow, fluid, and deliberate movements will give you more referent power, charisma, and personal magnetism.

Tip: Watch your interview with the sound off to get a better idea of ​​what your body language is doing in the interview.

5. Stay calm.

Assertive, aggressive, and even angry reporters will fire questions at you as fast as bullets spitting out of a machine gun. Their speaking style will be intense and fast. Do not mirror and paint to match these patterns. In this situation, take a breath and speak more slowly than the interviewer.

6. Remember your three main points.

You should be able to deliver this flawlessly without reading notes. First, write them down. Writing things down helps fix them in mind, and writing them down also helps to see. Then compose a visual picture of the actual word. Visually place them in the upper left part of your brain. While remembering these points, look to the upper left side of the brain and they will come to you instantly like magic.

In technical terms, brain experts have experienced increased blood flow to the left-side of the prefrontal cortex (just behind the forehead) as new information enters our episodic memory. In fact, the brain’s thesaurus is spread across many separate parts of the left cerebral hemisphere (Source: The Weird Brain by Dr. Stephen Juan, HarperCollins, 1998).

7. Never make any comments.

Journalists will believe ‘where there is smoke there is fire’. Say no comment, but back it up with a valid reason.

8. Drink lots of water.

Stay hydrated before the interview and avoid caffeine and milk. Milk gums stimulate your salivary glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.

9. Get in the moment.

Elite athletes talk and practice getting into the zone to achieve peak performance. You must do the same.

Try this: Relax, close your eyes and take three deep breaths, focusing on clearing your mind. Then imagine a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental image inside your right hand and make a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself in a state of peak performance.

10. Review, Evaluation and Improvement.

Always review after every media interview:

What works well?

What can be improved?

What should I do next time?

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