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Getting Book Reviews

Book reviews are one of the most powerful of all marketing activities. There is no such thing as having too many reviews. What’s great about a good review is that it tells potential buyers that someone else has read and liked the book. A good book review is a powerful marketing tool. You can use it by placing it on your blog. You can share it using social media links. Another trick is to add it to the pages of your book Amazon Central.

There are several techniques you can use to gain more reviews.

Goodreads Group reviews are a fertile area to request. Use this group as your first resort. A few such groups are listed later in this chapter.

Another method is to contact a review site. They come in two flavors. One will review your book, usually for a fee. Self-publishing review Such a site. so it is book life. Some sites will review your book for free. Reader’s favorite This is one such free site although it will prompt you to upgrade to a paid review

The second type of review site won’t actually review your book, but will make it available to many potential reviewers. I list some of these in later chapters. There are many more besides the ones I mentioned, but I’ve only included the ones I’m familiar with. A simple search will give you a list of more sites that offer to get book reviews for a price

Let me be clear: If you use one of these services, you are not buying a review. You are paying for a review service that will put your book in front of many potential reviewers who might not otherwise choose to review your book. Reviewers who choose to read your book are not paid by the review service. What you’re paying for when you sign up for a review service is access to all potential reviewers on its list.

Some review services will not deliver the product. They tell a good story about the many reviewers on their email list, but you won’t get the number of reviews you signed up for. These sites don’t have enough readers on their list to provide reviews. Others, a small number, are scammers out to rip off writers.

Another trick is to give away copies of your book, hopefully in exchange for a promise to review it. You can use your social media contacts here. Ask if anyone would like a free eBook review copy. I found this technique to be marginally effective. The main reason is that some people only ask for a review copy because it’s free and they have no intention of ever writing a review. Also some readers will not like the book and write a negative review. My experience is that about 25% of these readers will write a review. However, e-books cost you nothing to send to potential reviewers so you’re not incurring any costs.

It’s my observation that many people don’t write reviews for books they love because they’re not sure how to go about writing one. To overcome this problem I have written a few questions to help readers compose a short, simple book review. It has two versions: one for fiction and one for nonfiction. When asking someone to review your book or sending an ebook copy for review, paste the questions into the email or you can create a document and attach it to the email.

Fiction Book Review Questionnaire:

1) How would you rate this book on a scale of 1 to 5 (5 being the highest)?

2) Did you like or dislike the book?

3) Please explain why you answered 2) As you did.

If you like the book, please answer the following questions:

4) Why did you like the book?

4) What did you not like about the book?

6) Did the main characters seem real and believable to you?

7) Did you want the book to continue beyond the end?

Use your answers to these questions to write a few sentences about the book. Hint: Do not write a short summary.

For example, here’s a review I got for a novel:

I enjoyed reading “Falstaff’s Big Gamble: A Fantasy Adventure to Get Shakespeare Spinning in his Grave (Gundarland Stories Book 2)”. The author has written a humorous lampoon and it is a very entertaining read. I felt that the author was very creative and knowledgeable about the writings of the famous Bird of Avon in writing this light, imaginative and delightful story.

Non-Fiction Book Review Questions:

1) How many stars would you give this book from 1 to 5? (Five highest ratings)

2) What did you like about the book (if anything)?

3) What did you not like about the book (if anything)?

4) Did you get the information promised in the author’s book blurb and other promotional materials?

5) Does the book contain information that you were not expecting or did not know?

6) Would you recommend this book to others?

Use your answers to these questions to write a few sentences about the book.

Here is an example review for one of my non-fiction books:

fWritten almost like a step-by-step guide for writers with flow diagrams, ‘Making Stories’ is a must-read if you’re a budding writer or if you’re just struggling to write your next novel. It is a guide book for novelists and short story writers. It covers character development, plot development and more. In fact, it even comes down to the nitty-gritty of things. I love that it even touches on topics like comedy writing and satire.

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