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Online Website Promotion – Top 10 Secrets Revealed
Having a hard time just setting up a website and getting thousands of visitors to view your content? Wonder how everyone else is handling it? Don’t worry in this article I will reveal to you the top 10 closely guarded secrets that your competitors would kill to keep from you!
Choose the right platform
It’s important to make sure you have the right platform to start with, a Flash site is not recommended as it will make it difficult / impossible to get search engine traffic which will make up the bulk of your free traffic sources. This is because search engines cannot yet read Flash files so the content inside is not added to their database.
Whether you want to go with a CMS (Content Management Solution) or a static webpage will depend on your web design skills. If you have the skills to edit your own HTML code, you can live with a static page, but it is recommended to go with a popular CMS system that is freely available on the web today.
These include, WordPress, Typepad, Joomla, Drupal and more. I would personally recommend WordPress as it is the most widely used and widely supported.
When you choose a platform like WordPress to work with you get a lot of web promotion benefits from the features that come standard. The look and feel of the site is fully customizable and adding new content is as easy as using a word processor.
These have multiple benefits as they can be used by your visitors to subscribe and alert you to site content updates, resulting in repeat traffic from users returning to view the latest article posted. The second benefit is that you can submit these feeds to RSS directories which will not only generate links (which will help your search engine optimization) but also traffic to your website.
It has automatic pinging built in, so it will alert search engines and other websites whenever you add new content so they can view and update their information. Remember that search engines cannot send traffic to a web page that they do not know still exists
This allows you to assign tags that seem relevant to your page even if they don’t appear in the content, which can help you rank in search engines for a relevant keyword that you might not have ranked for at all. For the former, they are also used by many blog search engines and can send traffic themselves so it is important that you make sure you include them.
User Generated Content (Comments)
If WordPress comments are used as standard, you have the option to turn them on or off and even require approval before posting comments. But long story short search engines like having a web page with fresh content and constantly updated content ensures that they will come back for more and thereby send you more free traffic.
1. Search Engine Optimization
From the above information you might have got some clue about Search Engine Optimization, which is basically the ability to get search engines like Google, Yahoo and MSN to give you free traffic.
According to me there are two different types of SEO (Search Engine Optimization) and they are:
On page optimization
These include things that make your website relevant for specific key phrases, ensuring your target keywords appear in the main content, your tags, titles and urls will greatly help your ranking for any given keyword.
Off Page Optimization
It’s basically about link building, search engines see other sites linking to you as votes for your site, the more votes (links) your site has.
You can get links from all sorts of places discussed above.Submitting your RSS feeds to RSS directories is a good start, you can also check out article directories, web directories, social bookmarking and a whole load of other things. This is a rather simplified version of SEO (Search Engine Optimization) which is much more complex than that but beyond the scope of this article.
If you want more information about this, Day 2 of my free 5 day e-course has a rather detailed explanation, see the bottom of this article for more details on how to enroll.
2. Article Syndication
This is a very effective method to get links and traffic. If you use high quality content, you will find that the traffic is very targeted and converts very well compared to other traffic. This is because the prospect is pre-qualified.
They find your article of interest and read the whole thing and when they get to the end and see the link on your site for more information and click on it, on the other hand if you offer something else of value that complements the information they are much more likely to buy. Search engines come across your site.
Another advantage of using article sites is that they already have a very high position in the search engines so you are able to rank well for keywords that would take a lot of time and work to rank your website for. But wait, that’s not all. Article marketing has more benefits:
Article sites will use to find new content to post on their own site, they will be allowed to use articles posted on this site as long as they include your resource box which will include your marked message and website link. So not only will you get a link to your site which will help with SEO but you will also get traffic from visitors to your site by clicking on their site link.
If you do a good job of publishing quality content, you can really hit the jackpot with it. If an ezine (online newsletter) decides to publish your article you can get hundreds or even thousands of visitors within 24 hours.
So which sites should you post your articles on? There are literally hundreds of article directories that you can choose from but the 3 biggest are ezinearticles.com, goarticles.com and articlebase.com.
3. Web 2.0 Syndication
There are many web 2.0 sites that allow user generated content that you can syndicate your content to including, Squidoo, Hub Pages, Wet Paint, Blogger, WordPress.com and more. These sites rank well on their own in search engines, but if you get some links to them, you can make them do better.
All these sites mentioned have rss feeds, remember the rss directory submission technique I mentioned at the beginning well you can do it on these sites no problem, if you want a more concise list of rss directory sites I have a list on my free 5 day e -Day 2 of the course You can find more information on how to get it at the end of this article.
The next step is to get a load of social bookmarking links on these pages. You should be able to get at least 50, if you want to find them all you can get more, again if you want the list I use it on day 2 of my 5 day e-course. Another interesting trick you can use here is a link wheel that links all web 2.0 pages together.
4. Social Media Marketing
You can also use methods like setting up MySpace Page Facebook Group and Bebo Page to get traffic. As well as social networking strategies.
5. Classified Advertising Sites
There are hundreds of free classified ad sites across the internet with the biggest being Craigslist’s Next Line Backpage and Gumtee leading the UK market. This can be a good place to get some free traffic “classified ads” sites You will find details on how to get my e-course at the bottom of this article.
The most important part of having a successful website is building a mailing list, so you can direct customers to new content and offer affiliate programs and joint ventures to earn some extra cash if you’re doing some kind of paid advertising. A list will be created. Read the chapter on paid advertising methods.
6. Pay per click
You can use search engine pay per click services like Google Adwords, Yahoo and MSN to drive traffic to your website, these services allow you to bid on search engine keywords and have your ad appear next to normal search results in the sponsored section.
This can be a great way to get more traffic to your website but here is another secret trick, as you can use it to find out which keywords convert best for your website and once you know that you can optimize your website for these. . keyword
7. Pay per view
These are services that allow you to buy pop up ads, some of the companies that offer this service are Media Traffic, Traffic Vance, Addon Network, Clicksor, Pin Ball Publishing Network (formerly known as Django).
This site allows you to submit press releases that can be syndicated to media outlets such as newspapers and TV stations and magazines, these must be very professional. , since PRWeb charges a reasonable amount for a submission.
9. eZine Advertising
This involves finding Internet newsletters that will allow you to advertise and placing ads within them can be a very responsive and cost-effective way to market your website if you choose the right newsletter. There are different types of ads you can place, here are some of them and what they do.
These cost around $10 per 1000 subscribers and are a unique mailing dedicated solely to your offer. You type the email and they send it to their list.
This is where you appear at the top of an article that is sent to the newsletter with your message and link.
They are usually at the bottom of newsletters, they have less exposure and are quite cheap to buy, despite their advantageous cap, they can sometimes be the best ROI (return on investment) for promotion and page selection for your own list.
They are usually arranged by a third party whose basic idea is that person A subscribes to a newsletter on a website owned by person B. The whole thing is organized by person C (co-registration network). When person A subscribes, they become members of 5 people at a time. Newsletters are on the same topic but slightly different niches of that topic to avoid direct competition.
So person D, E, F, G, H whose newsletter person A subscribes to pays person C a fee for each subscriber it can be between $0.10 – $1 per lead depending on the network and many other factors. Person C then pays Person B his commission for getting the customer. It’s co-registration It’s not as responsive as common opt-in techniques but the prices are much cheaper and it can drive a lot of traffic to your website and offers.
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