How Does The Matter-Of-Fact Tone Contribute To The Overall Story How To Make a Good "About Us" Page For Your Website

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How To Make a Good "About Us" Page For Your Website

The ‘About Us’ page is an important part of any website. It is actually one of the most visited pages of any and every website Think about it – if you want to know about a company, organization or person, this is probably the first page you see on their website.

Therefore, the first impression you can make on a potential consumer is from your ‘About Us’ page. Fortunately, this is good news for everyone, especially since this is one of the best pages on your website for you to get really personalized and creative.

We’ve all seen good ‘About Us’ pages, and we’ve all seen bad ones equally So, the primary question here is: What exactly makes a good ‘About Us’ page?

be different

First, we definitely believe it should be memorable.

The ‘about us’ pages we all remember are the ones that really stood out to us: perhaps the page was funny, entertaining, used lots of good images, or something else that made it memorable.

Whatever it is, find the unique points of your business and let it shine creatively in your ‘About Us’. Depending on the style of your business, you can work to create an ‘About Us’ page that stands out from other businesses in your field.

Also, remember that your customers will appreciate a company that doesn’t take itself too seriously. If you show a little humor and individuality in your ‘About Us’, it reveals a quirky side of your business that will appeal.

Personalize your page

The second thing to remember when you are creating a good and effective ‘About Us’ page is to personalize it enough, to suit you and your business. It should contain information that is relevant to your users and consumers. Personalization will also help show the human side behind your business and brand; Depends on how much information you are willing to share.

However, if you believe you’re a business that doesn’t want to reveal any personal information about you or the people behind the company, there’s still a way to personalize your brand through your ‘About Us’ section. Think like a global brand, and reveal intricate details about your company: for example, show how your business came about and reveal other interesting snippets that only your true fans are interested in learning.

Tell your story

If your business has a particularly interesting, or unusual, back story to how it came to be, this alone would be a fun way to make the most of your ‘About Us’ page.

Reveal your story – the how, why, and what your business ultimately stands for. This is especially useful if you have a brand message for consumers or believe that your company has something unique to offer that stands out from the rest of the market.

However, always remember that your ‘About Us’ page should not be too long. You don’t want to overload your consumers with too much information, or, indeed, bore them off the page. You want your page to be eye-catching and interesting. It is recommended to break up large chunks of text or information with fun images or particularly pleasing color schemes.

Create a business timeline

Another fun way to reveal all about your business, without being too wordy or uninteresting, is through an interactive timeline.

It’s a good way to easily showcase significant times in your business expansion and highlights for your company. This keeps the tone positive and focuses on how successful your business has been on the timeline.

Also, if you make it interactive, you can allow your users to click through to read more about milestones they find interesting. This will entice them to read more and spend more time with your website and company.

Be clear and concise

In addition to injecting fun and your own uniqueness into your ‘About Us’ page, you must remember that the main point of the page is to explain who you are. The page must be informative and clear.

The ‘About Us’ page should briefly explain what your company does and aims to do, but in a fun and relatable manner. Don’t overdo it with explanations, however – the best ‘About Us’ pages are short and simple, making it easy for visitors to understand your business and your objectives.

Another solid way to helpfully inform your consumers is by using a few testimonials. Ask your previous clients for these and feedback – and don’t forget to assign their name and authority to the quotes. Testimonials will make your company look more legitimate and successful, as well as quietly boast about the strength of your consumer base.

The people behind your business

If your company wants to be more friendly and relational, you don’t necessarily want to focus on your business and goals. In that case, it might be more interesting to focus your ‘About Us’ page on you and your employees. Especially if you have a small team, focusing on your employees can be a very effective way to appeal to your consumers, as they can see the people behind your business.

You don’t have to include lots of information about anyone in particular, and certainly no personal details. However, if you ask staff members to write short paragraphs about themselves, revealing about themselves or what they do in the team, this will be enough information.

It’s also essential to use photos for each staff member and make the photos fun and unique to truly reflect the company’s feel and personality. Attractive images compliment any ‘About Us’ page.

We hope you enjoyed our examples and ideas on how to create a good ‘About Us’ page Take a look at your own page – do you feel inspired to make the little changes that make it really stand out?

All ‘About Us’ pages are different, and should be designed to fit the personality of your business! There are no hard and fast rules, just remember to take your time and don’t overlook the importance of this page.

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