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5 Things Writers Don’t Do to Prepare for Authorship

1. They underestimate the planning and effort required to engage with the market to promote their work. Until you’re ready to take the reins of promoting your book, you’re still a writer. Publishers these days do very little to promote your work. If you want to become an author, you need a strong marketing plan that is planned at least six months before your publication date, and it is essential to have a post-publication plan as well.

2. They are involved in sales. This is a big one – after all there is a lot of pressure on authors to constantly promote their books! Still, many authors want “payback” in the form of sales. I know that sales are important, but do you know what these sales will bring? the reader If you leave that connection, you miss out on building a platform that sells. Word-of-mouth marketing is the best kind of selling. Every time you find yourself looking at sales, ask yourself if you’ve done everything you can to fully connect with readers. Think workshops, book discussions, speaking engagements, webinars, teleseminars. The possibilities are endless!

3. They don’t have a long-term marketing strategy. You’re not just in business to publish your first and only book, right? A long-term marketing strategy requires investing in publishing and marketing your first book, as well as spending time writing additional books. Being a writer requires long-term thinking. What do you want your career to look like in 5-10-15 years? Do you still want to promote yourself on top of your first book?

4. They depend on publishers to market and promote their books. Unfortunately, publishers don’t do much for their authors these days. Even New York Times best-selling authors are self-publishing their books to regain more control over sales and marketing. Many writers like me

5. They are distracted by the success of other writers. In the process of learning how to promote themselves, they inevitably compare themselves to the success of other writers, (so easy to do, I know!) which in turn lowers one’s self-esteem. They think: “I will never be like the writer who does so and so.” So here’s a good way to go about it: If you’re an aspiring writer, look up exactly what these writers are doing and then aim for it. Make this your quarterly goal. If you’re an aspiring first-time writer, focus on your writing goals.

As you can see, there is a lot of footwork involved in the transition from the writer’s life to the demands of authorship. This is one of the hardest things to do in making this decision.

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