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A Few Tips That Can Help Local Business Link Building

local business SEO is not such an easy thing to do. It can take a lot of time, effort and resources. We can all agree that link building is one of the most important elements of search engine optimization. On the other hand, without good SEO you cannot expect good rankings. Local business owners need specialized local business SEO that is slightly different from regular SEO. This local business SEO process involves the optimization of websites that focus on improving rankings on local character search engines. If you are looking for ways to improve your local business visibility in search engines and build useful back links, I recommend following some of these tips.

1. Build relationships with local influencers

It’s a tough job, but if it’s done right, it definitely pays off. The first thing you need to do is identify these people and determine if they can help your business. Business owners usually stick with journalists and bloggers. Find some influential people using local news, government websites and your competitors’ websites. Feel free to contact them and build relationships with them. Some of them will be happy to help you for free while others will ask for a fee or some form of compensation.

2. Team up with your partners

If you have a small local business that sells products from other companies, you can contact your partners and ask them to list your business on their website. Of course, your information and link will be presented in their partner list. This is a legitimate and very effective way to improve your ranking because these big manufacturers and wholesalers have built high-ranking websites. This means that you will get a link from a website with high domain authority and page rank.

3. Donate to some local organization

This is a great way for local business owners to show that they care about the community. Most successful businesses are contributing to many causes through donations. So, find some local organizations or local clubs that provide backlinks to their donors and make a donation. After you’re done, you can promote the donation on your own website.

4. Create a hot topic and watch your local business reach news

It’s not easy to make this kind of story, but after doing some research I’m sure you can come up with something like that. People like to read blogs that can confirm their opinions and expectations. However, if you are planning your blog posts to go viral, you can always try to create some controversy. Of course, try to be polite, but be sure to emphasize your strong position on matters related to your business. This is the easiest way to reach local websites dedicated to news and even national news.

As you can see, there are multiple ways to perform effective link building for local businesses, but keep in mind that it is a time-consuming task and results are visible after a while.

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