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Four Ways to Get More Real Estate Agents in Your Realtor Mentor Coaching Program

Looking to get the attention of some Realtors interested in your mentoring or coaching program? There are many ways to go about it. I’ll give you a few online and offline ideas to get you started.

1. Set up a strong referral program for your current clients that gives them a gift card if a friend signs up for your monthly coaching program and stays for at least a few months. I usually factor the gift card amount into one month’s membership fee.

2. Submit articles and short stories to people’s blogs and ezines for information on your topic. There are tons of people out there who are constantly looking for good information and would love to have content to provide their audience. You gain exposure to their “audience” and a contact to cross promote or do joint ventures in the future.

3. Write articles and submit them to article directories. Its purpose is to drive traffic to your site by directing people to your article after reading it. You submit articles to directories so that if someone searches for information on a specific topic that your article discusses, it will appear in the results. You need to use quality keywords and structure your article correctly for this process to work, but it can be a great “free” way to drive traffic to your site.

4. Do you have a list of addresses? If you do, it may be a good option to pursue, especially if you can narrow it down to a high-quality list of people who have inquired about your services (not a purchased list). I’ve used direct mail often and had great success. Learning how to create effective direct mail pieces is an art form in itself. I’ll boil it down with some simplified tips to get you started.

A Don’t bother mailing to a list once. Planning to do a series of 8 mailings is to aim for a good number.

b. Make your mail fun to read, tell a story, have a “star” (even if it’s a cartoon you made).

c. If you want to clear all of a potential client’s reservations and win them over, it will probably take a while. Don’t be afraid of a 5-7 page letter.

d Include testimonials (if this is a situation where it is appropriate)

e Include bonuses if you can

f Have a deadline offer and stick to it

g Draw attention to key parts of the letter by using highlighting, captions, different fonts, print and color so that the “skimmer” can get the picture without trying to read the whole thing.

There you go, two offline and two online methods to attract new clients to your Realtor Mentor Program.

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