How Long Does It Take To Build A 4-Story Building Successful Branding – Five Key Elements and One Mantra

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Successful Branding – Five Key Elements and One Mantra

Successful branding starts with a well-defined brand that is relevant to your market. You might think that since you have a logo, tagline, and business card, you’re done with your branding. But, until you’ve carefully considered and defined the five key elements of a brand—position, promise, personality traits, story, and associations—you still have work to do.

And, until you’ve infiltrated your brand at every level of your organization and built its discipline compatibility Between every behavior, action or communication—internally and externally—you’re still not on the road to a successful brand strategy.

Five key brand elements:

  • Brand positioning
  • The brand position is the part of the brand that describes what your organization does and for whom, what your unique value is and how a customer benefits from working with you or your product/service, and what differentiates you from your competition. Once you define your brand position, make it available in 25, 50 and 100 word versions.
  • Brand promise
    Brand promise is the single most important thing that a company promises to deliver to its customers-per When it comes to delivering on your brand promise, consider what customers, employees and partners should expect from each interaction with you. Every business decision should be weighed against this commitment to ensure that a) it fully reflects the commitment, or b) at least it does not contradict the commitment.
  • Brand personality

    Brand attributes explain what the organization wants its brand to be known for Think about specific personality traits that you want prospects, clients, employees, and partners to use to describe your organization. You should have 4-6 attributes (5 is ideal), each a single term (usually an adjective).

  • Brand story

    The brand story explains the company’s history, as well as how that history adds value and credibility to the brand. It also usually includes a summary of your products or services.

  • Brand association
    Brand associations are specific physical artifacts that make up the brand. It is your name, logo, color, tagline, font, image etc. Your brand associations must reflect your brand promise, all Your brand attributes and supports your brand positioning statement.
  • A mantra:
    Once you have created and defined a relevant brand, you must start building the brand through employees, customers, prospects, partners, etc. compatible Execution is the key to the success of the repetition branding process.

“Just this once”, because you’re busy, or you think your efforts will only be used or seen internally is easy to get upset about. However, frustration will make the fact that you have a good brand completely irrelevant. No one, including your employees, will ever really know or remember what your brand is unless they are exposed to it every time. Without consistency, brand awareness becomes impossible to achieve, no matter how much money you spend on marketing. And your good brand identity—the one you’ve spent so much time defining—starts to look more schizophrenic with every furtiveness.

To help develop consistent brand execution practices across the company, we recommend you document your brand elements in a brand book and provide each employee with this guide for their own use in their daily activities. Then become your company’s brand ambassador and begin the diplomatic process of self-promotion using it!

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