How Long Does It Take To Build A 4-Story Building The Recession and Network Marketing – Is Network Marketing and MLM a Solution For the Recession?

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The Recession and Network Marketing – Is Network Marketing and MLM a Solution For the Recession?

There is no doubt that there is no one who is not aware of the economic recession that our nation and the rest of the world is facing. Just turn on any cable news network and the recession dominates the news cycle. Although this recession is more than obvious now, we are just beginning to see how widely it is affecting different groups of people.

I decided to write this article after reading a friend’s forum post on one of the social networks describing his recent entry into the network marketing arena. In her piece, Nicole Cooper tells the story of a successful real estate business that collapsed within 6 months due to the collapse of the housing market.

Not only was his personal business a disaster, but his personal finances also crumbled with it. In time, he discovered a network marketing company that offered a solution to his family’s worries. Seizing the opportunity and working through the difficulties of building a new business, he forged the proverbial “flight of the phoenix” to rise from the ashes. The really surprising part is that the “rebound” has occurred over the past two years as global economic conditions have continued to spiral downwards.

Nicole used the network marketing opportunity to help turn her family’s financial situation from one of despair to one of increasing prosperity. Any time I read someone’s story of triumph over extreme odds, I find it inspiring and more importantly inspiring.

While the inspirational moment arose instantly when reading her story, I also realized that Nicole already had a mindset in her background in real estate that served her well as she transitioned into a formal network marketing business.

Why?

Simply because people in a real estate business are already accustomed to using traditional networking methods (warm market prospecting, cold calling, etc.) in their daily business practices. These same methods, however, fall well outside the comfort zone for most of us. Combining her previous networking background with her business experience placed Nicole in a good position to seize all network marketing opportunities and build a successful business.

Given the success of Nicole and others like her, many people affected by the current economy believe that network marketing should be the obvious choice when looking for alternatives to traditional employment. Many people are likely to be attracted to these ventures due to the relatively low start-up costs associated with many network marketing or MLM opportunities.

But is it a realistic answer to their problems?

The honest answer to that question is probably yes; Maybe none.

Thinking about Nicole’s situation, although her initial financial situation may be similar to many people affected by the current economic upheaval; His professional background and experience are significantly different. As I know from my own personal experience in previous network marketing and MLM ventures, a lack of an appropriate background and experience often sets the stage for far less successful results.

In both of my previous endeavors, I believed in the product, the opportunity, the company, and even the business I would build. Each time, however, I gave up because of unrealistic expectations about how long and how hard building a business actually takes. Additionally, I lacked networking skills while actively pursuing those opportunities which prevented any significant progress.

Does this mean I have proven that network marketing or MLM companies are frauds or scams?

Absolutely not! Both companies exist today; There are excellent product lines and many successful distributors.

It meant that I wasn’t properly equipped with the skills or mindset to see those opportunities and succeed. Even when I gave up on each venture, I never stopped believing in the company, the product, or the opportunity.

Over the past 15 years, however, I have gained a lot of background and experience that was previously missing. Today I know that any future endeavors in the network marketing and MLM arena will yield the success I have always hoped for.

But what about those who don’t have the right skills or experience?

From my perspective, people affected or at risk by the current economic situation can look to network marketing and MLM as an effective solution to their personal financial problems if they understand and act on the following:

1. Opportunities, both business and marketing in general, take time to learn;

2. It takes time to acquire appropriate skills in traditional and/or Internet marketing; Business management, time management, etc.;

3. It takes time to perform each day-to-day task of running business operations (including marketing and sales);

4. You must be patient and persistent in your business both in good times and bad; And

5. You must maintain realistic expectations for business growth.

Anyone who either possesses the appropriate skills or who is willing to work to acquire them as well as adapt to a rapidly changing environment has the opportunity to take advantage of any of the quality network marketing and MLM opportunities to their advantage. By doing so, they will begin to create a new, independent future for their efforts.

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