The Go-Giver A Little Story About A Powerful Business Idea 5 Laws of Success As Told in the Parable "The Go-Giver" – A Story About a Powerful Business Idea

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5 Laws of Success As Told in the Parable "The Go-Giver" – A Story About a Powerful Business Idea

The The Law of Value is first core value that Bob Burg describes in the Go-Giver. When starting out in a venture ask yourself,” Is what I am about to do serve others, am I adding value to others?” is the first lesson that Joe the Go-Getter, the main character in this parable, learns. If the answer is yes, then income will start happening. Doing better and exceeding your market’s expectation, will result in your income exceeding your expectations.

The Law of Compensation Joe the Go-Getter, in the Go-Giver, learns something more after providing an unexpected but simple service to his peers in the office. He also found when he made an extra effort to listen to someone who was important to him that something happened. Joe found that the more people he served well, this service activated a return. When we give, we receive in turn. In business terms, when we give of time, training, service and more, our income is increased.

The Law of Influence Joe kept score. In the competitive financial service industry the parable is set in, favors were called in. If Joe gave his competitor an inside edge on a new account, he expected the favor to be returned at some point. This is not win-win. It is not networking. Joe had to examine what true networking looked like, how it would play out in his day to day work. Pindar, Joe’s mentor, taught him that a true referral system is built when he has created relationships with people who come to know him at some personal level. These people may begin to like you and then learn to trust you. Because you have earned their respect, even though these people may never buy anything from you, they may refer you on to someone else who may need to purchase your goods or services. The influence you have developed with transparent, authentic relationships results in a dynamic referral system which builds your business volume.

The Law of Authenticity In the Go-Giver, Bob Burg says that only 10% max represents the importance of having all of the marketing skills we can learn. Skills such as the presentation, personal posture, knowledge base of products or service you are selling. These are important to do business honestly and professionally, but, in order to reach goals that you have in business, your people skills are 90% responsible for your success. Burg goes on to list some of these skills–liking people, caring about people, listening to people, but most importantly it is just being you. Burg writes: ” The most important valuable thing you have to give people is yourself. No matter what you think you are selling, what you’re really offering is you.”

The Law of Receptivity Much is said about having an attitude of abundance, of focusing on what it is that you want and finding events unfold to bring it to you. Bob Burg puts a little different touch on this principle, he writes ” All the giving in the world won’t bring success, won’t create the results you want, unless you also make yourself willing and able to receive in like measure. Because if you don’t let yourself receive, your are refusing the gifts of others—–and you shut down the flow”

When he realizes that the secret to success “is to give, give give,”Joe the Go-Getter becomes Joe the Go-Giver. The secret to getting is giving. And the secret to giving is making yourself open to receiving.

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