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Designing A Carwash Building For Southern China
When it comes to functional design in business it takes more than a college design student or a superstar design architect – it takes that too, but mostly you need someone with a lot of industry experience, someone who understands flow. Business models, difficulties, and how to achieve process efficiency. It doesn’t matter if we are talking about retail, restaurant or service business. So, let’s use an example here in my case study; Building a carwash for the South China market.
First, space and real estate are hard to come by, and they bring quite a premium whether bought or leased. Nevertheless, if the property value is expected to increase, then owning the property may also be wise. If ground space comes at a high cost, you have to build, but when was the last time you saw a two-story carwash in the US? Well, forget that for now, we have to design something new from scratch because China is a whole different world in that regard.
Main concern of South China market:
1. Limited space
2. High real estate costs
3. Small vehicles and more of them
4. Rapid property price inflation – may have to sell
5. Auto Sector – There is no real brand recognition in auto services
OK, let’s talk shall we? If you can compete on quality and price at a carwash, detailing center (1-bay), and oil change (1-bay), then you have three bays. Can you go up? By double decker, I mean Chinese cars, “some” light cars; BYD Motors, Tata Motors size vehicles ok? So, car detailing upstairs, wash downstairs, oil change downstairs, stairs, office downstairs easy used oil drain into small holding tank. Take a look at “Markline Modular Green Buildings” with an array of two-story commercial buildings as an example to help you better visualize what I’m talking about here.
Now, if the value of real estate in South China continues to rise, and if you need to move your facility, you need to modularize it, so you can pick it up and move it quickly. You need to be able to carwash quickly to start making money quickly to get a solid return on investment (ROI) because land costs are high. In a May 21, 2011 article from Income Property Analytics, “China Real Estate Activity Stalls,” Landon M. Scott noted that property values had slowed temporarily and were climbing again next year.
Hence, it would make sense to develop a strategy to leverage real estate investment under the auto-service and carwash business model. Presumably, the entire building could be a pre-fab, basically the size of a 6-shipping container, three-wide, two-high. Your quality may gain brand recognition, attract the best labor and word of mouth may bring you a lot of business, but, it is not so easy to quickly build the number of units you need to dominate the market regionally. The place is huge; South China is a huge potential market, and many cars. So, it is important to be able to cope with the space and grow quickly.
Focus on building with one main thing in mind; skills. You can create the exterior of the building or create anything you and your design architect team can dream up. Back to skills; Always remember this type of service business is not a “job” in “time” and if you can build a mini-assembly line of great efficiency, go at speed, with an inspector at the end of the line, perhaps up-selling upstairs for more services, you are revenue. can grow, but you can’t “force sell” and build strong brand loyalty because it has to be a soft sell so that people feel like it’s their choice, thus, reinforcing, thus, feeling good about you. About spending hard earned money.
Means what you suggest, with a semi-automatic wash, manual interior. But I can show you that it is possible to wash-soap-dry a small vehicle in 3-minutes by one person, all hands, not including the interior, and that’s faster than most 60-seconds to 90-seconds. -Second automatic wash if you include drying time – Plus, you don’t have to buy equipment, and move it when you resell the property and make a quick real estate deal. Why not solve all the challenges and use all the opportunities in your building design? Consider all this and think it over.
1. YouTube videos; “Genesis Delivers BP/ARCO Car Wash in Victorville, CA.”
2. Wash Trends Magazine, Spring 2008; “The Wonder of Modular – Today’s Modular Car Wash Buildings Can Do Wonders for Your Bottom Line,” by Sidney Petty
3. “For New Balance, A Surprise: China Becomes Partner Rival” by Gabriel Kahn, Wall Street Journal, December 19, 2002. Focusing particularly on the challenges of business licensing in southern China.
4. Bloomberg, May 1, 2012; “Commercial property deals fuel China’s cash-poor developers.”
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